Santos Bravos just dropped their new music video. It’s for their second single, ‘Kawasaki.’ This release is creating major buzz. HYBE’s Latin boy group showcases intense choreography. The video embodies pure speed. It highlights the group’s dynamic energy.
‘Kawasaki’ MV Captures High-Speed Thrills
The ‘Kawasaki’ music video arrived on February 13, 2026. It features the five members in sharp, all-black outfits. They perform in a sleek, metallic studio. The visuals mimic motorcycle actions. Members appear to rev engines. Racing wheel imagery adds to the speed. Swirling dust effects enhance the song’s energy. The directing duo 91 Rules helmed the video. They previously worked with Camila Cabello and Khalid. The video aims for a high-octane visual experience. It perfectly matches the song’s concept.
A Multilingual Rhythmic Fusion
‘Kawasaki’ is a club-style dance track. It masterfully blends Latin urban sounds. It also incorporates distinctive Brazilian rhythms. The song likens love’s excitement to a racing engine. This creates a thrilling metaphor. The lyrics are a vibrant mix. They weave Spanish, English, and Portuguese together. This multilingual approach appeals globally. Global hitmakers contributed to the song. Diplo and Bang Si-hyuk co-produced it. Johnny Goldstein also lent his talents. Grammy-winning composer Vibarco also participated.
Santos Bravos: HYBE’s Latin Ambition
Santos Bravos is HYBE’s first Latin boy band. They were formed through the reality series ‘Santos Bravos: La Serie.’ This project is part of HYBE’s “multi-home, multi-genre” strategy. HYBE aims to adapt its K-pop methodology globally. HYBE Latin America spearheads this effort. The group debuted in Mexico on October 21, 2025. Their debut single was ‘0%.’ The group consists of five diverse members. Drew Venegas (US/Mexico) leads the band. Alejandro Aramburú is from Peru. Kauê Penna hails from Brazil. Gabi Bermúdez represents Puerto Rico. Kenneth Lavíll completes the lineup from Mexico. Their performances show impressive K-pop precision.
Building Momentum and Industry Recognition
Santos Bravos is quickly gaining traction. Social media content using ‘Kawasaki’ audio reached 50 million views. Their debut song ‘0%’ music video surpassed 11 million views. The group earned a nomination for ‘New Male Artist of the Year.’ This nomination is for the 2026 Premio Lo Nuestro awards. The ceremony is a major Latin music event. Santos Bravos is scheduled to perform ‘Kawasaki’ there. They also showcased their talent at Paris Fashion Week. They walked for Willy Chavarría’s collection. Vogue praised their synchronized performance. Billboard noted they added “star power.” HYBE’s leaders also received Billboard Power 100 recognition. This highlights HYBE’s global influence.
The Thriving Latin Music Industry
The music industry sees rapid growth in Latin genres. Latin music revenue in the US neared $500 million in the first half of 2025. This marks its 12th straight year of growth. Latin music is America’s second-fastest growing genre. Streaming accounts for 98% of its revenue. HYBE’s expansion taps into this dynamic market. The company seeks to integrate K-pop’s disciplined training and production. It aims to elevate Latin artists globally. Santos Bravos embodies this ambition. They fuse Latin heritage with K-pop’s polished execution.
Future Melodies and Global Reach
Santos Bravos’ ‘Kawasaki’ release marks a significant step. It showcases their evolving sound and performance prowess. The group’s international strategy is clearly defined. They are set to appear at major Latin American festivals. This confirms their growing presence. Santos Bravos is poised to become a major force. Their music and choreography are captivating fans worldwide. This news represents exciting developments in Latin music.
